Evergreen Tour and the Marketing of Washington
In September of 2006, the Marketing Committee of Washington Governor Gregoire's Global Competitiveness Council made some key recommendations for the state to move forward in a "flat world" society. These recommendations center around a Global Marketing Strategy.
"Washington is competing with regions around the world ... in order to compete on a global basis we must market ourselves. States, cities, regional corridors, industries and universities are drawing up plans and strategies to highlight their merits to a global audience."
The Evergreen Tour provides a comprehensive international marketing strategy for the State of Washington that fulfills the recommendations laid out by the Committee. Read more about how the tour addresses the "Next Washington" goals here...
Pro Bicycle Racing Demographics
Bicycling is one of the fastest growing spectator sports in the U.S. It is a unique professional spectator sport that is free to the public and offers unsurpassed international marketing and entertainment value to sponsors. Detailed demographic information is here...
Sponsorship Opportunities
The Evergreen Tour offers many ways for sponsors to take part and benefit in the marketing success story. From title sponsorship through classification, stage, expo and supporting sponsorships there are many opportunities...
